THE CORE PERFORMANCE STORY
FOOTWEAR PRODUCT DIRECTOR: CORE PERFORMANCE – FEBRUARY 05 - APRIL 07
There are times in just about every sport where athletes and teams talk about being in “the zone”. Suddenly the most challenging of situations feels easy.
Athletes say there is more time. The focus is on the moment and little else. Communication is tuned to the point of extra-sensory. There is little reaction only proaction.
My roles as Footwear Product Director of Core Performance was one of the most satisfying of my career. Seven categories. Massive scale. Empowerment and responsibility to vision, plan and execute all performance footwear creation under $80. CP was a pivotal critical experience - being able vision a better future, write strategy and motivate / lead teams to drive results.
The team added $300M incremental revenue in 3 years, established the new performance platforms Reax, Dual D and Nike Flex. Today Core Performance is a $3 billion business.
I am proud to have led a team that understood what it took to win in a changing world. We became a team that believed innovation and price were not incongruous. And it’s not too bold a claim to say that the team changed what Performance Footwear is for the industry between $50 and $90.